Your beginner’s guide: How to add a customer testimonial form to your site

Do you know how to add a customer testimonial request form to your website? Testimonials are valuable marketing tools that can boost your conversion rate without a doubt. You either have to ask for your clients to fill in the form (because not all clients offer testimonials at their own initiative) or they can do it by themselves anytime (thus being a huge plus for your business). 

If you decide to hire a developer to create a testimonial collection system from scratch, it will take a lot of time and resources. Not to mention the costs involving its maintenance.

In this guide, you will learn one of the easiest ways you can add testimonial request forms to your WordPress website.

Business owners utilize testimonials to demonstrate the quality of their products or services and increase sales, and there is no doubt that they actually work.

Many businesses that start off with WordPress quickly notice that by default, WordPress does not offer them a testimonials tool. Here are a few of the most common mistakes we’ve encountered in a variety of testimonial solutions:

1.❌You pay a lot just to get a simple feature – Some testimonial solutions offer you a huge and expensive package that may or may not contain a testimonial form option. You pay a lot just to use that feature and there’s a chance you might not need the rest of the package options thus you losing money.

2.❌ It can be time-consuming – Some businesses don’t make use of testimonial collection tools and decide to manually introduce all of their testimonials. Other tools don’t offer you a testimonial collection without you sitting and asking the clients to send you the testimonials. In the end, it’s very time-consuming where you could’ve invested the time and energy into something more productive. On top of that, sometimes you are facing customers that stopped replying to you and you lost a testimonial opportunity.

3.❌ No control over what it’s posted – Even if some businesses have a testimonial collection tool, they have no means of regulating what gets posted and what doesn’t from the backend. Fake or malicious testimonials can easily pass through and end up on their page.

Why add a customer testimonial request form

Customer testimonials are the shared buying experiences of happy customers. Other words for client testimonials are positive reviews and social proof.

People are easily influenced by the opinion of others. When someone says good things about a product or service and shares their pleasant experience with the item, others will start to desire it and believe in its quality. That means new customers for you! Just think about your process when you want to purchase something. Don’t you read the reviews for that product before you buy it?

However, people don’t always think to leave you a testimonial. Sometimes you have to ask them to do so. How to ask for a testimonial, you say? There are plenty of ways. Here are some of the most common approaches.

One of the most commonly used ways to ask for a client testimonial is to use your own website. You can add a customer testimonial request form to your WordPress site in a few easy steps.

This way, customers who visit your site, will see the request form and might be more eager to leave a testimonial. Not only that but you can send a link to your testimonial form page in an email to kindly ask them to leave feedback. 

There are plenty of testimonial request form templates you can go with. They can include only basic fields such as name and the customer’s testimonial or you can add fields for:

  • featured image;
  • the customer’s age;
  • occupation;
  • customer’s website;
  • a star rating and more;

By doing it yourself you save a lot of money. Why is that? Because if you decide to hire a freelance developer or an IT company, they will charge you a lot for a custom testimonial submission system and it can even take up to a whole month with constant back and forth communication. Not to mention the fact that you have to pay them for maintenance in case something breaks. So why not do it yourself then in 3 easy steps, using a trustworthy tool?

On top of that, this is a quick way to get testimonials and not waste time by manually adding them one by one.

How to add a testimonial request form to your WordPress site using Strong Testimonials

The easiest way to add a testimonial form to your WordPress site is to use a plugin. Most of them are easy to use and require no coding skills on your part.

Firstly, you need to install the plugin to be able to use all of its features. To do so, you can follow our simple step-by-step guide on how to install Strong Testimonials.

strong testimonials wordpress plugin

As we’ve already mentioned, Strong Testimonials makes it very easy to add a customer testimonial form on your site. There are three easy-to-follow steps you need to take.

Step 1: Create a form

After you install and activate the plugin, you’ll see it in the left sidebar of your dashboard, under the name of “Testimonials”.The first step is to go to Testimonials Forms:

strong testimonials forms
Strong Testimonials Forms

You’ll see 3 types of forms displayed: default, minimal, custom form. These are testimonial request form templates. You can choose either of them, as all 3 can be further edited. You can add or remove fields, rearrange fields, and more. Click on Duplicate on the form type you want:

form types in Strong Testimonials
Available form types in Strong Testimonials

After you click on “duplicate”, a window will open with all the fields of the form. You can customize everything the way you want. Delete or add new fields, give them the name you want, rearrange fields, etc.

Once you are done with your testimonial form template, make sure you click on Save Changes:

Save changes to your testimonial request form

Step 2: Create a view

Now that you are pleased with your testimonial form design, it is time to create a View for it so it can be displayed on your website.

To create one, head over to the dashboard, and from Testimonials, you click on Views:

Strong Testimonials Views

Next, in Views, click on the Add New button:

Add new view in ST

In the window that opens, click on the Form mode:

form mode in strong testimonials
Form mode in Strong Testimonials

Go to “Multiple Forms” and select from the drop-down the form template you created in Step 1:

Multiple forms in Strong Testimonials

Next, if you scroll down, you’ll also see other available settings: for the template, background, font of the form and more. Customize the form the way you want and then scroll all the way down and hit the Save Changes button.

Step 3: Display the form

Once you’ve saved your work, scroll back up and you’ll see a shortcode that has been generated right under the name of the view. Copy it to clipboard:

form shortcode in Strong Testimonials

The last thing you need to do is go to the page where you want to display the testimonial form and paste the shortcode in the body of the page. 

After that, if you want to Preview the page, you can select Preview > Preview in a new tab, or hit the Publish button from the top-right if you are ready with everything.

Paste the shortcode to your testimonial request page

It’s as easy as that! If you managed to follow all the instructions correctly, you’ll have to end up with a testimonial form like this (depending on your theme, customizations, etc.):

It’s safe to add that review management is critical because 82 percent of consumers read online evaluations for local businesses. It helps you monitor what is being written about your company online and intervene to correct issues as needed.

With Strong Testimonials, all of your submitted feedback appears for you in the backend. From there you can decide if you activate the auto-approve feature or manually approve. This helps you catch malicious fake testimonials or correct the genuine ones before approving them.

example of Strong Testimonial testimonial request form on WordPress website

So, what can I do using Strong Testimonials?

1. Save money – By utilizing Strong Testimonials, you can create a customer testimonial form yourself in 3 easy steps without the need to spend a lot of resources to create a system from scratch. On top of that, it’s very user-friendly.

2. Save time – You can save a lot of time by directing your customers to a dedicated testimonial submission page. They can add all of the details themselves (including the actual testimonial). No matter the length you don’t have to manually add it yourself. Let the customer do it for you!

3. Full control over submissions – You have full control over what the customers get to submit. You can catch testimonials that are full of grammatical errors as well as malicious ones before they appear on your website.


Creating and displaying a testimonial request form on your website is the most convenient approach to request a customer testimonial. And the most awesome plugin to help you do that is Strong Testimonials!

It’s a job that can be completed with a few mouse clicks and requires no particular abilities. The plugin comes with everything you’ll need to make and display personalized testimonial forms on your WordPress site.

So what are you waiting for? Boost your conversions using compelling testimonials created and displayed using all available features you can unlock by subscribing to our PLUS plan. 😁

Andreea Popa
Andreea Popa

Andreea is a blog manager at WPChill who spends most of her days writing and "polishing" WordPress-related articles - entirely dedicated to Download Monitor, Strong Testimonials, and Modula. She also likes to create visual art and social media content.