Testimonials are the gold mine of internet business and knowing how to get testimonials as a freelancer is crucial. They’re the ultimate social money, and without them, you’ll go bankrupt, whether you’re a content writer, graphic designer, or programmer.
Allowing your previous clients and consumers to speak for you is the finest method to demonstrate your awesomeness!
Table of contents
- What are the benefits of testimonials for freelancers?
- When is the best moment to ask for a testimonial?
- Steps to get testimonials as a freelancer
- Obtaining testimonials as a freelance content writer
- Gathering testimonials as a freelance graphic designer
- Collecting testimonials as a freelance programmer
- Email template to get testimonials as a freelancer
- Conclusion
What are the benefits of testimonials for freelancers?
A freelance testimonial is a favorable narrative about a successful business connection with a freelancer from one of your previous clients. These stories can be used to promote freelancers’ services both online (websites, social media, etc.) and in print materials.
Recommendations do more than just promote your freelancer identity. They’re also a terrific approach to make an emotional connection with a target audience. According to studies, we are considerably more prone to make decisions based on emotion than reasoning. As a freelancer, this makes recommendations a fantastic tool!

People are bound to notice your own prejudice when you’re trying to promote a product. This means people have less faith in what you say. A good testimonial from an actual individual who has utilized your service, on the other hand, does not have that issue.
Never undervalue the power of a story to influence how a potential client perceives your company! Scientific studies have shown that stories have a unique ability to attract our attention. Getting testimonials as a freelancer from previous clients demonstrates to potential new clients that you are dependable, execute on your promises, and invest in your clients’ development.
When is the best moment to ask for a testimonial?
When is the best moment to get testimonials from clients? Usually, when a project is completed, a frequent practice is to ask each client for a testimonial, which provides you with a steady supply of feedback. There are also these strategies for different types of projects:
- One-time projects: a good idea would be to ask for it once you complete the job
- Large and critical projects: you should ideally wait two weeks because the client may be stressed once you’ve completed your work
- Ongoing projects: you could ask for it after the first two months
Request that your favorite clients give you some testimonials as the first step in developing a page of eye-catching testimonials on your website. Compile a list of customers you feel would be delighted (or at least trying) to submit a powerful testimonial based on a positive collaboration with you if you’ve been freelancing for a long time. As a beginning point for your testimonials section, collect statements from at least five clients.

Steps to get testimonials as a freelancer
If you’re at the beginning of your freelancing career, stay close and follow these steps to help you gather your first testimonials.
1. Make a survey form
It’s only normal to get testimonials as a freelancer at the end of a project. You want to know how your clients felt about dealing with you as a whole, right? Because how will you know if you don’t ask?
Here are some examples of testimonial questions:
- What did you like the best about our collaboration?
- What was the most effective adjustment we made in our project?
- Would you hire me to do this job again?
- What did you take away from working with me the most?
- What would you say to potential clients about your experience working with me?
- Is it okay if I mention your name in the testimonial?
- Do you have anything else you’d want to say?
Always end with the last question. Use no more than three or four questions to avoid confusing the client, and avoid using yes/no queries.
These queries will assist you in improving your business while also providing you with the opportunity to receive appreciation for your efforts. Moreover, make sure you ask if you may use any of the comments as a testimonial on your website.
If you completed a few projects in the past, dig for old conversations over email in which clients praise your work. Actively asking for testimonials via email is another good strategy.

2. Sending a thank you email for appreciation
Send an email to your client thanking them for choosing to work with you now that you’ve completed your form. Everyone likes it when it’s personal and sincere.
Request that your client takes 5 minutes to complete your feedback form and emphasize how valuable their feedback is to you and your company. Most of the time, people will want to help out and will contribute.
3. Obtain your testimonial
Check to verify if the client was okay with you using their words as a testimonial once you receive the feedback form. Almost everyone is fine with it. Now you want to take their comments and turn them into a lovely testimonial that embodies your qualities.
It may seem strange to write it for them, but most people are lazy and prefer the simplest solution. It’s a lot easier to get an email that says, “does this sound fine with you?” rather than “thanks, please write more and make sure to add x, y, and z in there.” So, before posting anything, compose something on their terms and gain their approval. You can also request a photograph for the testimonial to make it more personal.

4. Place them everywhere
Now it’s time to plaster your lovely testimonials all over the place. Your website, your newsletter sign-up page, everywhere you could think of. Freelancers frequently have their own websites where they display their services and portfolio.
If you have a WordPress website displaying testimonials, they are much easier to showcase if you use a plugin like Strong Testimonials. We even have a guide that can help you figure out the best position to display your testimonials.

Strong Testimonials Plugin
We’ve built the #1 WordPress plugin for collecting, managing, and displaying testimonials. Drive more sales by leveraging your existing user audience.
For individuals who rely on social media to discover and work with clients, platforms such as Facebook can manage reviews, Instagram, and even Twitter.
Obtaining testimonials as a freelance content writer
If you’ve worked with an editor or a corporate client a few times and everything appears to be going well, you can almost probably think they’re pleased with your work. If you email them and ask for a testimonial, you can almost firmly agree they won’t throw their computer against the wall. So don’t be afraid to try! Get testimonials as a freelancer right away.
When it comes to social media, there are a few ways you can leverage your testimonials to get more clients and gather more freelance writer testimonials.
Join groups on Facebook, LinkedIn, or other social media sites that are important to you. Participate in forums, and when individuals ask for writer references, offer your skills and direct them to your testimonials page. If they request work, in the end, you can add their testimonial to your collection.

Look for alternative platforms, organizations, and forums where your clients and potential prospects gather online and jump right in. As soon as you find some work you can easily get testimonials as a freelancer.
Furthermore, you almost certainly have a blog as a writer. Create customized content pieces based on your testimonies and post them on social media.
Use your Facebook page to display your testimonials. People will see if you have a professional presence on social media to see if you appear authentic and credible. They’ll probably look for a “Testimonials” or “Reviews” tab on your business page so they can see what previous customers think about you. Don’t let them down by not having anything on the tab.
Gathering testimonials as a freelance graphic designer
I think every designer asked themselves this question: “As a freelance designer how should I ask for a testimonial?”. Requesting a testimonial from a client may be an awkward and unsettling process. The request often feels like you’re saying, “Hey, can you say some fantastic things about me and tell others how amazing I am?” no matter what you say. As a result, many freelancers avoid asking because it feels strange and vain.
You can try the same strategies as you would do in the case of a content writer. On top of that, you can design your own testimonials page or set up a Behance, Artstation, or other websites where you have your art and projects showcased.

Some freelancers only ask new clients for testimonials. Others only obtain them from regular customers. The greatest technique is to question every client because you’ll have more options for displaying testimonials. And speaking of displaying testimonials, you can have them displayed as images using Modula, a Word Press plugin that can help you create image galleries. Next to a testimonial, you can display media that had to do with their project.
You are free to use your judgment. You could feel more at ease getting testimonials as a freelancer from clients who have previously given you positive feedback or have shared the results of your work. If a client thanks you, that’s an excellent person to ask for a testimonial!
Collecting testimonials as a freelance programmer
How to get testimonials from freelance clients, especially as a programmer? As a developer, you must promote yourself properly to attract the correct clients. Request that folks you’ve worked for to provide reviews and include them in your portfolio.
Discussing your offboarding procedure with a client before the end of the project is the quickest approach to getting a testimonial. The process can be straightforward for the client. If you are confident that your clients will offer you positive feedback, it is crucial to ask for reviews as you complete tasks. You’ll be able to bid on higher-priced assignments once you’ve accumulated a bank of reviews.
The kind of feedback that would excite a senior IT engineer isn’t always the same feedback that would amaze a CEO with no programming experience. So make sure you chose the correct testimonials.

When asking for a testimonial, try to ask questions that are specific to the service. Request technical input on your coding from the senior IT manager, for example. In your queries to the CEO, focus on the positive outcomes of your efforts. “How much money do you think fixing software issues saved your customer team?” would be a great question that your future clients would like to know the answer to. The more you ramble about technical details, the more clients you might scare away. Remember, they come to you because you have the knowledge to fix their problems.
Email template to get testimonials as a freelancer
We know it might be scary asking clients for testimonials. You can use this template and tweak it to your needs to help you get started.
Subject: Can I ask you something quick?
Hey [Client name],
I understand you had a lot of options when it comes to finding a creative partner. I was so excited when you chose me, so thank you for that! It’s been a pleasure working with you.
I’d love to ask your opinion on the overall experience of working with me. More specifically:
What did you like the most about our collaboration?
What would you say to potential clients about your experience working with me?
Is it okay if I mention your name in the testimonial?
Do you have anything else you’d want to add?
This would help me a lot, and your reply will be featured in my testimonials section if that’s okay with you.
All the best,
[Your name]
Conclusion
We hope that this article has shown you that testimonials can work in your favor and can be a valuable tool in attracting new clients. Encourage your clients to provide you with feedback regularly! You’ll discover what works best for you by experimenting with different approaches and templates.

Strong Testimonials Plugin
We’ve built the #1 WordPress plugin for collecting, managing, and displaying testimonials. Drive more sales by leveraging your existing user audience.