Your business is running smoothly, and your website is looking good, but something is missing. You want to maximize your profits in such a way as to improve your website’s SEO and its aesthetic. But how do you do this exactly? By displaying testimonials on your website.

Find out how to create and customize testimonials to take your website to the next level, boost income and win over potential customers.

There’s no doubt that a lot of people chose to display business quality and increase sales through the help of testimonials. But why do so many businesses fail at this? It’s safe to mention that WordPress doesn’t offer you a testimonial block by default. So if you want to implement it from the start you may encounter difficulties.

Here are just some of the few common mistakes we’ve seen on the other testimonial solution: 

1. ❌ They don’t offer more views for showcasing your testimonials –  You can’t choose to display your testimonials in more modes and you’ll be quite limited when it comes to creating a testimonial request form or showcasing a testimonial slider. As a business owner, you’ll throw testimonials on a page and call it a day. Don’t forget that testimonials are the bread and the butter of marketing nowadays.

2.❌ You can’t add more information about your customers– Some testimonials don’t have a featured image or customer name (or other details) attached to them. As a result, your customers will think that you are trying to deceive them with fake testimonials.

3.❌ Most of them don’t allow you to customize the appearance of your testimonials  – Businesses are losing potential if they keep using limited plugins when it comes to customization. The best that they can get is a field for names and text in certain situations. On top of that, other well-known themes or page builders don’t offer their customers a fully functioning and customizable testimonial block.

How to use the Views function in Strong Testimonials

The process of installing and activating Strong Testimonials is not complicated. Make sure to check out our installation and activation guide.

Step 1:  Create a testimonial

Once you activate Strong Testimonials, head over to Dashboard > Testimonials > Add New to manually add your first testimonial.

Add a new testimonial
Add a new testimonial

From there you can fill in all of the client details including star rating and a featured image if the client provides you one.

Edit testimonial details
Edit testimonial details

After making sure all of the details are correct, click the Publish button on the right.

Step 2: Create a view

The Views setting is basically a collection of settings with a simple editor. You can make as many views as you like. For example, one view for your testimonials, another for your testimonial submission form, and a third view for a slideshow of your testimonials on your website.

Having a nice-looking website also boosts your SEO. On top of that, websites with testimonials have a 45% increase in traffic compared to websites with no testimonials.

A view will also help you arrange the fields in a testimonial, add a featured image, and many more!To create one, go to WordPress Menu > Testimonials > Views > Add New. You should start by giving the view a name to help you distinguish it later, such as “Home page testimonials” or “Testimonials dedicated page.”

Add a new view
Add a new view

Views modes

You can choose from four different modes: Display, Slideshow, Form, or Single Template. The currently displayed settings will change based on the selected mode. Then, to customize your view, go through the options one by one. It’s also ok if you leave the default settings as is.

  • Display — This mode lets you display testimonials as a list or a grid. You can find plenty of settings to customize them, such as modifying the queries, fields, style, font color, background, etc. You can post this testimonial mode basically everywhere: on the front page, sales page, or testimonial dedicated page.
  • Slideshow — The difference between Slideshow and Display and the previous one is that you will display a slideshow instead of a list or a grid with this mode. For more information, please take a look at our tutorial on how to create a WordPress testimonial slider.
  • Form — This is the best mode when asking your customers for a testimonial. You can modify the style, background, and font color of the form. You can even delete fields, add new ones and fully customize them. If you are particularly interested in this form, don’t forget to follow our step-by-step tutorial on creating one and attaching it to your website.
  • Single Template — At the moment, this mode can be accessed from the settings only. Its fields are customizable, and it has multiple templates you can choose from.
Views Mode

You may use Strong Testimonials to showcase your testimonials in a variety of ways. If you scroll down, you’ll notice that you may change the size of the featured image, add or rearrange custom fields such as name, company name, company website, star rating, and so on.

Choose a pre-built design template, layout, background, and font color to personalize your testimonial page to your liking.

Testimonial editing options
Testimonial editing options

Click on Save Changes at the bottom of the page. After that, the view’s unique shortcode will appear under the Name section.

Instead of multiple shortcodes and widgets with tons of attributes, like many other plugins work, this plugin uses only one main shortcode and one widget. To use the shortcode, click on the Copy to clipboard button or manually copy the shortcode.

Strong testimonial View's shortcode
View’s shortcode

After you copied the shortcode, go to Pages > Add new or edit an existing page by clicking on the “+” icon and choose the Shortcode block. Paste the shortcode and then click Publish.

Paste the strong testimonial view shortcode
Paste the Shortcode

Or add the Strong Testimonials Views widget to a sidebar and select the view by name (that’s why you gave it a descriptive name).

To add it in a sidebar (footer), go to Appearance > Widgets > click on the Strong Testimonials Views widget > and select where to add it.

Add testimonials to the sidebar
Add testimonials to the sidebar

Step 3: Advanced Views Add-on

With the Strong Testimonials Premium Advanced Views Add-on, you can easily configure testimonials beyond the default star rating value, reorder fields, and more.

Don’t limit your testimonial game by not considering all the options you can find in testimonial view settings.

Filter Testimonial — By using this advanced add-on, you can select to display the testimonials from 1 star all the way to those with 5 stars, but I am suggesting you not display any 1 or 2-star reviews if you want to make the most out of it. By accepting testimonials through a request form, you can filter only those testimonials representing you and your brand the best to be shown on your website. Check out our guide on how to use the star rating for your testimonials on your website.

Filters options
Filters options

Reorder fields — Thanks to the plugin’s flexibility, when you create a Display or a Slideshow view, you can rearrange all the fields the way you want to meet your needs. In other words, you won’t be limited to a single template, and you will have full control over your testimonials’ aspects and the way they will be displayed on your website.

So, what can I do using Strong Testimonials?

1. Customize testimonials – Make your website look professional in a variety of ways! Give your customers a professional experience when they visit your website by editing how they see the testimonials. Choose from a variety of styles, layouts, and editing options.

2. Add an image to a name – Allow your future customers to trust you more by adding a featured image to your testimonials. Mix up custom fields with customer information and you win them over instantly.

3. Use them as a marketing tool – Whether it’s a sidebar, footer, or a simple slideshow in your content, Strong Testimonials gives your testimonials many uses. Combine them with a strong marketing campaign and you have a solid marketing tool at hand.


Using the view function when displaying testimonials is essential in the customization of your testimonials. If you make your testimonials appealing, it will attract your possible customers’ attention. Not only that but it leads them to an instant purchase. Take them to a whole new level with Strong Testimonials!

Furthermore, you can utilize these features and everything that Strong Testimonials have to offer if you subscribe to our Plus Plan. So, what are you waiting for? Get Strong Testimonials right now at a great price! 😁