The testimonials from volunteers, partners, or program participants are the most priceless feedback you can get for your non-profit organization.
Why? Because they present a prospect’s experience of working with you. As a result, these reviews have greater credibility than anything spoken by your company’s employees. In other words, getting testimonials for your non-profit organization is a must.
This article will present you the following:
- Why testimonials work for non-profit organization;
- How to get reviews;
- Examples of non-profit organization testimonials.
Table of contents
- Why testimonials work for a non-profit organization
- How to get testimonials and use them at their full potential
- The right questions when asking for sample volunteer testimonials
- Refine the testimonials for the maximum impact
- Examples of non-profit organization testimonials
Why testimonials work for a non-profit organization
Nothing is more useful to potential contributors, volunteers, partners, and others than hearing from people about their experiences with your organization’s activities and services. Testimonials have more weight than anything you will say on your own. Furthermore, people can have positive remarks about your nonprofit’s work that you are too shy to express.
Your prospect is expecting you to endlessly talk about your nonprofit’s impact or the value of your new program. Others who benefit from your organization’s work, on the other hand, are persuaded and welcomed when they share its value—the difference it makes in their lives!
However, bear in mind that the most effective testimonials aren’t about your company; they’re about how someone similar to the prospect has profited from choosing with your company. The more precise and authentic the testimonies are, the more likely they are to provoke an emotional response from your audience.
How to get testimonials and use them at their full potential
Getting testimonials from the people who benefited from your non-profit services or worked with you shouldn’t be a hard thing or time-consuming. There are different ways to obtain these positive reviews from your amazing participants, volunteers, contributors.
Using a testimonial request form can be useful when requesting feedback from clients, volunteers, contributors, and others regularly. While the experience is still fresh, follow up as soon as possible after you engage with your audience. By adding a form to your organization’s website, you are automizing the whole process.
Ask for one or two lines explaining the value of their experience with your organization, whether it was through program participation, contributing, or counseling. Try to use testimonials to address common objections from prospects, such as how volunteering takes a lot of time but doesn’t provide anything in return.
Encourage your supporters by giving them a prewritten testimonial, so they can create an image of how it should look like and what aspects they should point out. Don’t forget to ask for permission to use the testimonials in a marketing campaign. Here you can find the importance of asking for permission when using someone’s personal information.
You can add a testimonial request form using a testimonial plugin. Strong Testimonials has plenty of features you can use to display your amazing customer testimonials exactly the way you want. Besides all these features, there is also a view option called Form. By using it, you can display a form with all the questions and fields you need to gather the much-needed information. Here is a guide on how to create a testimonial request form for your WordPress website that will take you through all the steps.
The right questions when asking for sample volunteer testimonials
You can ask these questions at an organization, during a project via a questionnaire, through an email, or via a phone call. But be aware that if you use general questions, you won’t get specific answers. So, use these specific questions if you want to get the best results:
- List three things you enjoyed about your volunteer work/ support and why do you like them? — Personalize the survey by giving ownership. The chance of a favorable response is increased by framing a positive question. Questing a report on three separate characteristics (the relevance of a program, workshop structure, and take-home materials) forces the responder to think deeply and explicitly about their response. As a consequence, the result is more likely to be beneficial to your organization.
- Why did you chose to join/ participate in our organization? — Instead of a request, this question establishes the engagement as “customer feedback.” A request for a testimonial is uneven, resulting in a sense of fear and dread and, in some cases, a refusal to reply. Customer feedback is a two-way street, and it should be treated as such.
- What is in your opinion the most valuable aspect of supporting/ participating in our organization? — You can understand which advantages are most significant by asking your audience to specify them (to them and to prospects).
- Please tell us about the success you had working with us and how you achieve it? — When you ask for personal experiences, you’re more likely to hear stories that relate directly to the problems that the rest of your network is facing. Information is easier to relate to and far more engaging when told in the form of a story.
- Would you like to change anything about our volunteer program? — This question highlights how important the feedback is to you and provides insight into issues that need to be solved.
Refine the testimonials for the maximum impact
Now that you have gathered a few volunteer work testimonials, start editing them. Of course, don’t change the idea your prospect tried to present, but if there is a grammatical error, you should fix it.
So, let’s look at the steps you must take into consideration:
Use only the best testimonials you got
Always keep in mind that quality is above quantity!
It’s always preferable to have a few excellent testimonials than plenty of other poor ones. Ensure that the testimonials you will post cover a wide variety of advantages. Things that are significant to various individuals in different ways. Your prospects will opt to become involved for a variety of reasons. You want to make sure you’ve covered all of the major points.
Do not focus on too many benefits on a single testimonial
The volunteer experience testimonials should be specific enough not to lose the strength of the message. When a review covers multiple aspects, people tend to lose the essence of the testimonial. Instead of having a specific testimonial, you will have one that explains everything yet nothing.
Keep the same idea throughout the review to get the most out of your feedback.
Choose an informal approach
By asking these questions, you’re sure to get some fantastic raw material. But be careful not to over-polish what you got. Testimonials should be delivered in an informal tone, exactly as you first heard them. If you formally rewrite them, they will lose their significance.
Send the final result to the source for approval
Showing them precisely how it will appear, complete with attribution. Keep a copy of the confirmation email you get in return. In around 20% of situations, you’ll receive a new testimonial that is even more glowing than the original.
Examples of non-profit organization testimonials
What doesn’t work
It’s better to have no testimonials than to have bad or unfavorable ones. Let’s look at a few testimonials for a non-profit organization that brings little to zero value:
We have increased our sales from 20% to 25% since we implemented your tactics. It’s amazing!Bryan Reyelt — Tasty Burger
Yes, it is a positive review, but it doesn’t bring any value to your organization.
I love everything you have done for me! It helped me a lot!Anonymous
Again, it is a positive review, but it doesn’t value anything.
What makes that work and understanding valuable? And who is speaking? I can’t tell if a speaker’s point of view is relevant unless I know what they do and where they work.
Now let’s look at a few testimonial examples that bring astonishing results to your organization:
Strong Testimonials is my new, go-to resource for creating pages with multiple staff bios or testimonials. It’s extremely easy to use, update, and customize, and that makes it an invaluable asset. Highly recommend!Ryan Haught — Digital Marketer at Heaven’s Family
I have used various testimonials plugins. What I get here for free is just amazing. The support is great. And updates fresh. Looking at the ability to get reviews indexed by Google is more than enough reason to get an upgrade.Johan Horak — Marketing at CapeHoliday
As you can see, the people from these testimonials give an extensive overview of the services they used. Moreover, they have presented how it helped them and the positive impact those plugins had on their brand.
As you have seen, gathering testimonials for your non-profit organization is not hard, and the process is easy to follow. By asking the right questions and refining the obtained testimonials, you will have astonishing results you can post on your website/ profile.
Testimonials from volunteers/ supporters or program participants are essential because it creates a strong image for your non-profit organization. It creates trust for the future people who will work with you or will benefit from your services.