Client testimonials for life coaches aren’t just a bunch of lovely words on your coaching blog. It’s a sales tool, after all! As a result, it must be properly developed to bring in additional clients. Here are some simple strategies to get life coach client testimonials from happy customers that will change the way potential clients see your coaching credentials.

What is a life coach and how it can help you?

A life coach is a guru who encourages people to make progress in their lives to achieve better happiness. Clients work with life coaches to improve their relationships, jobs, and daily lives.

Life coaches may assist you in defining your objectives, identifying the roadblocks preventing you from achieving them. He is also devising ways to overcome each one. Therefore, life coaches tailor these methods to your specific abilities and strengths. Life coaches give the assistance you need to accomplish long-term transformation by assisting you in maximizing your talents.

Many people seek the advice of life coaches while making a significant life transition, such as starting a new job. On the other hand, many people seek life coaches merely to help them live a happier, more meaningful existence.

There are a few key areas where life coaching might be beneficial to you:

  • Irritability on a regular basis
  • High levels of anxiety or stress
  • Being unable to break harmful behaviors
  • You don’t feel fulfilled in your social life.
  • Workplace discontent that persists
  • Sense of creativity being inhibited
Clients reaching their goals
Life coach helping clients reach goals

Moreover, some life coaches adopt a broad, all-encompassing perspective, but many others specialize in specific areas. Life coaches come in a variety of forms, including:

  • Sobriety and addiction
  • Business, executive, and leadership
  • Career
  • Relationships and dating
  • Diet and exercise
  • Divorce
  • Financial aspects
  • Family life
  • Well-being and health
  • Abilities in everyday life
  • Mental well-being
  • Spirituality
  • Sports

Why you should ask for life coaching client testimonials?

It’s not about you in a high-impact life coach testimonial. It’s all about your coaching client and how they’re changing. It must describe how your customer rose from a state of suffering (unhappy, trapped, unwell, etc.) to a state of joy (happy, fulfilled, healthy, etc.).

Also, a testimonial is more than just a string of lovely words on your coaching website. It’s a sales tool, after all! As a result, you must adequately develop it to bring in additional clients.

They assist you in obtaining more conversions and higher-paying customers. Coaching testimonials are, therefore, a must-have for your website.

If you’re still not convinced, consider the following facts: Before making a purchase, a staggering 95% of customers check other customer testimonials.

Also, testimonies help you rank higher in Google searches: the more reviews you have, the more people will click on your website link in a Google search. Most importantly, client feedback is a rich source of valuable information.

However, asking for testimonials might be difficult for some coaches unless they prepare with simple questions. So please keep reading to learn how to acquire testimonials and use them in your marketing strategy successfully.

Life coach holding conference
Life coach holding conference

How to ask for life coach client testimonials?

Most instructors find it difficult to request a testimonial explicitly. I understand. One of the worst beginning phrases has to be, “Will you give me a testimonial?”

Worse, clients despise offering testimonials just as much as you like asking for them because they feel obligated. There is proof if you don’t believe me. Did you know that many people look for “how to write a testimonial for a life coach” on Google? The majority of individuals dislike and even avoid providing comments.

Success stories are what you need on your website. What if you put it this way: “Could I ask you a few brief questions about working with me?”. Boom! You didn’t refer to it as feedback. You didn’t refer to it as a testimonial. You’ve reached the safe zone! However, you’re also quite specific, which helps you receive more responses.

Guide to follow when asking for life coach client testimonials

Here’s a step by step guide on how to obtain life coach client testimonials the right way:

  1. Don’t wait for the testimonials to start pouring in. It will happen, but why put it off any longer? It’s OK to take charge of the situation.
  2. Inquire about your satisfied customers. Ask when the customer is still thrilled about a recent result.
  3. Don’t go around in circles. To elicit strong testimonies, ask specific questions.
  4. Be flexible. Send your questions by email if they like them. If they’d rather talk on the phone, go ahead and do so. If they’re too preoccupied, do it at the end of your next coaching session.
  5. Inquire about the BEFORE and AFTER. Keep in mind that you’re not seeking sugar-coated praise. You’re aiming for a transformational narrative.
  6. Inquire about their reservations about employing you and address these concerns in either the testimonials or the FAQ sections.
  7. While editing, keep their original words in mind. Clients are prone to get carried away while discussing their experiences. As a result, it’s OK to condense the testimony to a few words. However, strive to preserve as much of the original language as possible because this is the most effective sales copy you can have on your website.
  8. This should be self-evident, but before posting a testimonial on your website, make sure you get the client’s permission first.
  9. If this has occurred to you, you should know that faking testimonials might result in severe penalties. Do some pro-bono work if you need referrals.
  10. Make use of pictures. To make your testimonials more trustworthy, put a face next to your client’s name.

Client with fitness instructor
Fitness coach helping the client

How to make the process easier?

Have a questionnaire. It’s not enough to ask your clients, “Hi, what do you think about my coaching services?” to receive a high-quality testimonial. Instead, you must walk your clients through the entire process by asking them precise questions about each step of their problem and engagement with you.

You can make use of website plug-ins such as Kali Forms. A powerful and user-friendly WordPress form plugin. It allows you to easily create powerful contact forms, payment forms, feedback forms, and more for your website without the hassle.

Life coach testimonial questions

A persuasive testimonial is essentially a sales pitch. That sales presentation is built on the questions you ask to elicit a testimonial. You don’t have to think about structure when you utilize this technique. Simply take your answers and put them together.

If you ask these questions in this order, I promise you’ll rapidly create a halo of solid social proof around your coaching reputation, which will help you attract additional clients.

  • What were your thoughts like before you started working with me? Did you have any pressing concerns?
  • What other approaches have you explored to address these issues? How did it turn out?
  • Did you have any reservations about getting in touch with me in the first place?
  • What has changed as a result of working with me?
  • What would you say to a friend if you wanted to suggest me?

Should you write the life coach client testimonials yourself?

We don’t advocate creating your testimonials because they are a crucial piece of marketing text. Authentic testimonies are required. One of the most effective methods to advertise your coaching practice is to quote your customers precisely as they say it. Conversions improve when you utilize the precise phrases your customers use.

But what if your customers are stressed and busy? What if you were to work as a coach for executives? So, let your imagination run wild! You might, for example, ask questions at the end of a coaching session.

Financial coach helping clients
Financial coach helping clients

Life coach client testimonials examples

Do you know how testimonials for life coaches should sound like? The most effective method to learn is by doing. So, let’s look at some instances of life coach testimonial examples based on that idea.

An example of a poor testimonial

“X is a fantastic trainer with excellent tactics and delivery – there’s a lot to learn from him! A natural instructor with a great sense of humor! The course was nicely structured and delivered. X took a thoughtful and informed approach to a challenging issue. X has a plethora of industry experience and knowledge, as seen by his willingness to share it! It’s incredible how quickly he can form strong bonds with his peers. Thank you for a beautiful session. He has a fantastic sense of humor and a kind attitude.”

Why isn’t this a compelling testimony? For starters, it’s far too lengthy. Website visitors will not read it. But the essential point is that it says nothing about the quantitative benefit of engaging with the coach. Your potential clients are more interested in learning what they will gain from collaborating with you than in learning how wonderful and hilarious you are.

An example of a compelling testimonial

“Revenue has increased by 81 percent, profit has risen by 133 percent, and expenditures have decreased by 20 percent in the first full year of working together. The coach recognized the core source of the problem within 20 minutes of our first meeting. We developed a solid and actionable growth strategy with him over the subsequent two sessions, which we subsequently implemented. Those activities had an immediate impact and continue to do so. I recommend him!”

Why does this seem to be so much better? It’s a quick read. Every word has been chosen for its effect. It demonstrates quantifiable advantages that will entice potential investors to invest.

Coach guiding client
Life coach guiding client

A quick list of tips for writing outstanding testimonials

  1. Seventy words or fewer, three to five brief sentences (carefully chosen). If the client tells you a great success story, feel free to post a longer testimonial. If your testimony becomes too long, highlight the most important sentences.
  2. Because tales elicit emotional responses from potential clients, apply this formula: before –> after –> call to action.
  3. You should include at least three concrete, quantifiable accomplishments.
  4. Video testimonials are considerably more entertaining and compelling than text testimonials: consumers are more inclined to buy after seeing a video. Videotaped personal testimonies might serve as an icebreaker between you and potential clients.

How to showcase life coach client testimonials?

One common place to showcase life coach client testimonials is on your website. We have this article on the best places to display testimonials that have the biggest impact.

How to make high-quality video testimonials for life coaches?

Video testimonials are relatively new, but they can be pretty effective when done right. When creating a video testimonial on Zoom, there are four things to keep in mind. Poor presentation and setup may destroy a video testimonial, no matter how good it is.

It will be well worth your time to examine the points below before pressing the record button.

  1. Keep it simple. A minute is plenty, and your client’s comments should be enthusiastic and to the point. The easiest method to accomplish this is to ask questions and then edit to remove the questions so that the piece flows smoothly.
  2. Have good quality audio. The voice of your customer should not sound like he captured it in the bathroom. Instruct them to listen for general background sounds as well. Distracting factors include traffic, dogs barking, and lawnmowers.
  3. Keep the background clean and basic. Keep an eye out for background plants that appear to be sprouting out of your subject’s head. Alternatively, there are so many intriguing things in the background that they distract from what the people say.
  4. Make sure the client’s lighting and positioning are flattering. There should be no shadows on your client’s face or reflections from their glasses. Be careful of light coming in via the windows. Check that the client’s posture to the camera does not have you gazing up their nose instead of straight ahead.
  5. Double-check that your customer captures their testimonial in landscape mode. If the customer is filming their testimonial on their phone without you, ensure it is in landscape mode. How frequently do you see phone-recorded video testimonials? Some of them are shot poorly, so a good idea would be to guide them.


So, even if your customers aren’t very eloquent in expressing their gratitude for your coaching, there are various approaches to assist them. Always keep an eye on the final results. We hope this article has shown you how to ask for a life coach testimonial