Employee testimonials that are honest and authentic can be a valuable tool for marketing HR services and programs. To inspire you to generate new, exciting material for your company’s career page or social media account, we’ll look at what an employee testimonial is, as well as how important it is to have them for the future development of the company.
Table of contents
- What is an employee testimonial?
- Why are employee testimonials so important?
- Tips for collecting employee testimonials
- Employee testimonials questions to ask
- Employee testimonials email template to send to potential candidates
What is an employee testimonial?
An employee testimonial is a formal statement from an employee describing what they appreciate about their job or organization, what it’s like to work there, what a typical day looks like, and how they’ve grown professionally and personally during their time there. They may also make arguments for why others should or desire to work there.
Did you know that your existing employees are one of your most valuable assets when it comes to acquiring qualified new hires? According to a survey, potential employees have three times the organization’s trust when it comes to gaining an accurate picture of what it’s like to work there. Employee testimonials become a crucial source of social evidence for your company in this situation.
Employee testimonials can effectively paint your organization positively, but employee stories enhance an ordinary testimonial by sharing what positive things the organization did for that person. This provides far more information and depth than a standard employee testimonial. It exemplifies your company’s culture and ideals.
Employee testimonials and experiences can be shared in a variety of ways:
- Interviews through text
- Articles or entries on a blog
- Posts on social networks
- Takeovers on social networks
Even though many job searchers apply through job boards, the applicants who are most interested in working for you are more than likely to visit your careers site. They aren’t just looking for any job. They specifically want to know what it’s like to work for you.
When done correctly, an employee testimonial can persuade a recruit to join your organization and demonstrate why they will enjoy working there.
Why are employee testimonials so important?
Not many people know the real value of employee testimonials. Many people believe that a company’s reputation through the eyes of an employer influences the decision of future candidates to apply for a job. How you brand yourself and the reputation that precedes you will have a significant impact on the people who work for your company.
Today’s job prospects want to work for businesses that have a sense of purpose, appreciate innovation, and provide opportunities for advancement. They aren’t afraid to do some research in order to find these desirable positions.
Many job applicants research company employee testimonials and ratings before selecting where to apply. Employee testimonials are crucial in this regard. Employee reviews not only show possible employees what you have to offer, but they also allow them to hear it straight from the source. People are more likely to believe what they hear from ordinary employees than what they hear from a CEO.
Tips for collecting employee testimonials
How to write a testimonial for a company? If your recruitment starts at the end of the year, the best time to write your testimonials is late summer or early fall. Here are some suggestions for asking for employee testimonials:
1. Have an objective
You’ll go nowhere if you create employee testimonials without a goal in mind. Every testimonial you write should have a goal in mind. You don’t need to define many objectives. Just one objective is more than enough, but it must exist.
Your goal, for example, may be to attract elite talent. It might be to focus on a single applicant. It might be to seem like one of the industry’s highest-paying employers.
Make a plan and stick to it. Determine the resources you’d like to advertise ahead of time. Choose one or two topics to concentrate on, and then decide on the core message you want to express via the testimonials.
Know how you’ll present these testimonies to your potential workers ahead of time. If they’re videos, you may send them by email or post them on your company’s social media. If the testimonials are in print form, you may include them in an email, a guide, or posters around the company building.
2. Recruit some volunteers
You’re ready to recruit volunteers once you’ve created a plan. Try to recruit a diverse group of people who represent your company’s demographics. Include people of all ages, jobs, departments, healthcare requirements, and anything necessary to your personnel mix.
Don’t fall into the trap of hiring only individuals you know personally. Seek out new people and voices.
Send an email to the whole business asking for volunteers, including a piece in the staff newsletter, publish something on your company’s website, or encourage managers from various departments to promote your efforts in team meetings.
Glassdoor and other employee review sites may have a significant influence on an employer’s image. It provides potential workers a sense of what it’s like to work for the firm and the HR department, and insight into employee mood. Employees should be encouraged to write feedback regularly, and comments should be monitored.
Furthermore, Glassdoor is a good place to look for job testimonial examples. Take a look at the highest-rated companies and see how they keep their employees happy. It’s also a great opportunity to peak at the low-rating work testimonials to see what you have to avoid at all costs.
3. Be upfront
If your workers understand what’s at stake, they’ll be more willing to share their experiences. When asking for volunteers, be clear about what you want to accomplish, what they’ll get in exchange for their time, and how long the process will take.
Furthermore, inform them of the format of their testimonial (video, text with a photo, etc.) and the location where it will display (public email, internet, printed flyer).
Don’t be afraid to seek out folks who meet a specific benefit profile or have relevant experience. If you’d want to hear from workers who for the first time used their health savings account or a financial wellness tool or who selected an urgent care facility over an ER, you can always ask.
4. Be flexible
It may not be optional to sit down with some workers face-to-face due to the size or layout of your company. And although some employees will be ready to share their tales, they may be wary of being photographed or participating in video production.
So be adaptable. If an in-person interview with an individual at a remote branch isn’t possible, ask if a video conference can be arranged. If the individual cannot conduct a video interview, request a brief conversation to obtain some simply written quotations. Ask whether a chatty employee would be more comfortable with an audio-only interview if they are timid in front of the camera.
Adapt your strategy to the circumstances and the level of comfort of your participants.
5. Record your interviews
A minute-long video testimonial from an employee might have far more effective than a two-page text testimonial. Videos are simple to comprehend and have a more significant effect than other types of material.
Furthermore, a video evaluation in which an employee expresses his thoughts on his present employment appears more credible than a word review. Employee testimonials on video are regarded as genuine and trustworthy. Even if a candidate disagrees with the review, they cannot deny the video.
Your initial choice should be video testimonials. Want to know how to do a great employee video testimonial? Here are some practical suggestions for improving video employee testimonials:
- When shooting video, use high-quality equipment. It is not advisable to make videos using a smartphone. Use a high-quality camera, microphone, lighting, and backdrop, among other things.
- Use a video editing program. Make employee testimonials on the video seem professional (as much as you can).
- Make the video as brief as possible, preferably under 30 seconds. Longer testimonials aren’t encouraged.
You want your employees’ testimonies to be genuine, but you also don’t want them to ramble. Encourage your staff to plan ahead of time for interviews. Please give them a general sense of how the framework will work and a topic to discuss.
It’s also crucial that the video isn’t scripted entirely. A script will make everything sound stilted as if the employee was pushed to say nice things by your company’s public relations representative.
If you want to display your testimonials on your website, you can check out our guide for the best practices.
6. Focus on the benefits
A fresh candidate is just concerned with one question: “What’s in it for me?”
Make sure that the employee testimonials emphasize the advantages. Peace of mind, flexible work schedules, pay, work benefits, empowerment, and more are included in the benefits package. It always works when such advantages are shared by an existing employee who already enjoys all of them.
But keep in mind that you don’t need to overly prepare the interviews to highlight the benefits. Simply ask smart questions about the topic.
To make benefits impactful, they should be linked to the work. If you have an open job for a web developer, the testimonial should come from one of the current web developers rather than another department employee. As a result, you should collect testimonials from all of the jobs you want to fill in the future in the long term.
7. Ask for approval before sharing
Allow your subjects to review their testimonial once it’s been edited and refined before sharing it publicly. This is particularly important if you’ve made minor changes to their interview responses. This final step will put them at ease and allow you to address any errors or misconceptions before it’s too late.
Employee testimonials questions to ask
It might feel weird to ask your staff to promote your company, just as it can feel strange to ask for client testimonials. These employee testimonial questions can help workers open up and get their interviews off to a good start.
- What are your name and job title?
- How would you summarize what you do?
- What motivates you to continue working for us?
- What does your average day look like?
- How would you describe us? Professional, casual, friendly, fast-paced, something else?
- How does your present employment compare to your prior positions?
Employee testimonials email template to send to potential candidates
Use this employee testimonials template to provide potential applicants testimonials from your staff members:
Subject: What’s it like to work at [Company]
I hope my email finds you well.
I want to share a little bit of [Company]’s culture and morals with you. We want all our future talent to know how [Company] is and show a few of our employees daily work and activities.
- [employees stories]
- [employee testimonials]
- [office videos]
- [employee videos]
I hope that this can shed a little bit of light on our culture 🙂
Have a fantastic rest of the day,
Finding the appropriate workers is difficult. Don’t allow your rivals have the lead when it comes to finding excellent talent. Employee testimonials assist you in finding the best prospects. These testimonies can assist you in assembling a team of professionals that will help your company stand out from the competition.